FedEx Experience Microsite was conceived to inform online customers about the global delivery of FedEx. The idea was presented as turning Earth Map and once flipped you could see FedEx people at work delivering from one continent to another. The map was interactive and when clicked it would give a brief description of successful stories.
I also Art Directed and Designed storyboards Online Rich Media banner ads. The concepts of putting together elements/metaphors using FedEx boxes into a sports car, Moon, whale or quiz idea consisting of pineapple, spaceship and bull. The digital advertising was seen online and in the elevators with interactive screens in NYC and all over the world.
Agency: Atmosphere BBDO