Working closely with a team of IA's, designers and project managers, I had privilege to work on 3rd generation of redesign of Samsung.com. The challenge this time was to to a responsive site so it's compatible with digital platforms. The side structured mostly on showcasing the Samsung products and e-commerce. I was mostly responsible for the e-commence, displaying Samsung TVs, Laptops, Cameras, Smartphones in a meaningful way.
Company: MCD Partners
I had to design buying guides for leading Samsung products, such as PC Laptops, HDTVs, cell phones. The challenge was to communicate clearly and illustrate the capability of PC products in the mobile environment. The pages work as responsive, and scale accordingly on desktop or tablet.
Agency: MCD Partners
Redesign of BBPD.org was challenging, yet rewarding project. We had to restructure main navigation so users can find easily the right form, contact information or submit a tip. The site was initially designed for desktop, but was adopted to be responsive. It features enhanced news feed, commend an officer page, crime prevention and programs page. The design is clean and simple, the color palette is minimal and compliments the logo.
Agency: LISS Interactive
The creative challenge and client requirements were to showcase two HHonors Citi cards side-by-side with premium look that comunicate each card benefits.
First concept "coming forward" highlights a card when on rollover.
Second concept "brochure" is more elegant, classical and clean.
These concepts would also work as responsive on different mobile and desktop devices.
FedEx Experience Microsite was conceived to inform online customers about the global delivery of FedEx. The idea was presented as turning Earth Map and once flipped you could see FedEx people at work delivering from one continent to another. The map was interactive and when clicked it would give a brief description of successful stories.
I also Art Directed and Designed storyboards Online Rich Media banner ads. The concepts of putting together elements/metaphors using FedEx boxes into a sports car, Moon, whale or quiz idea consisting of pineapple, spaceship and bull. The digital advertising was seen online and in the elevators with interactive screens in NYC and all over the world.
Agency: Atmosphere BBDO
Conservation International empowers societies to responsibly and sustainably care for nature, our global biodiversity, for the well-being of humanity.
The primary goal for the design was to clearly communicate global climate change and drive people to make contributions in support of climate change reversal.
Interactive map illustrated and informed about nearly extinct species or stories of CI involvement on the global scale.
Agency: Atmosphere BBDO
DIY Network is popular TV channel, part of Scripps Network that focuses on multiple shows that inform how to do-it-yourself things around the house.
Our challenge was to redesign the site that was easy to navigate and easy to get to the useful links or interest from the user experience. Working closely with Information Architects we organized the informations into sections: Painting, Windows & Doors, Floors, etc. Each section is differentiated by a specific color.
Overall design was inspired by the Russian Constructivist Posters with bold red, black and white colors. The site is based on the grid system and is pixel measured by applying the rule of 7px.
Siemens is one of the largest engineering and electronics company in the world. Siemens / Answers was an idea to inform both B2B and B2C Siemens's involvement and successful stories from around the world.
The challenge was to design a modern, clean and simple way to inform and communicate a clear message about the Sustainability.
Each story tells how Siemens have helped with sustainable solutions that focus on energy-efficient, clean power and renewable energy to achieve major projects around the world.
Agency: Ogilvy NYC
This section showcases some of the designs and advertising done featured LG products.
LG Smart TV and Blu-ray Player – a special advertising section on CNET and LG Appliances displayed at Best Buy.
A takeover advertising of first OLED TV presented at CES and advertised on digitaltrends.com.
Microsite which demonstrates QuickMemo – feature that let's you write on your phone with your finger tip.
A facebook App "Quadruplicate Yourself" which was very successful. It featured an introduction of the LG Optimus G phone with powerful quad-core processor.
I created Art Directed and Designed microsites and digital advertising for featured LG phones such as: Intuition, Spectrum 2, Escape, Lucid 2, Optimus G and Optimus G Pro.
Agency: LG Ad
Social-based microsite was designed to introduce two Samsung's featured phones: Corby and Blue Earth, which had a solar panels on the backside, was very cool at that time.
Ze Frank – internet persona, came up with various creative challenges and himself promoted to submit your artwork using smartphone on wowsamsungmobile.com and vote.
First challenge was to photograph a letter with your own shadow, the second was to upload an image of yourself and create your own original artwork, which could be shared via social media.
I also Art Directed rich media advertising which was featured on meebo.com – social media website.
Total Defense keeps organizations and individuals safe from cybercrime, malware and digital threats. Michael Strahan, football defensive was transformed into an IT and geek with his new IT players were presenting products that are "Your Best Defensive Lineup This Season".
I created various home pages, landing and product pages in server environment as well as on football stadium. The idea was to create the whole look and feel familiar to the NFL fan.
Agency: Hero Media
Puma Soundtrip was featured on puma.com as well as many kiosks during FIFA World Cup Games in Germany in 2006. Being part of the team at Soundwalk I designed 12 maps of each city where matches were held.
Soundtrip is a travel concept developed by Soundwalk it featured world's most popular urban audio experiences, it delivered insider information that mixed edgy tidbits of local culture and vital information concerning directions, landmarks and getting to and from the matches.
Over 150,000 SOUNDTRIPs were downloaded and 200,000 CD’s were distributed through local retail channels in Germany during the World Cup.
Agency: Soundwalk, Puma
One of the most successful projects at Soundwalk, I designed The Da Vinci Code Soundwalk featuring Jean Reno. It was based on the movie and the book and let you have a cinematic experience inside the Louvre Museum.
A heart-breaking walk after September 11, Ground Zero Soundwalk was award winning soudscape narrated by Paul Auster.
I have also created map designs, CD covers and updated soundwalk.com with new digital images and promotions. We created walking tours in NYC, London, Paris, Germany, India and China.
I've created digital advertising including rich media ads, home page layouts featuring Eli Manning. The idea was to connect NFL fans and immense viewing experience on Samsung's HDTV.
I also created LED signage advertising for major NFL stadiums.
Working closely with Information Architects, Project Manages and UI/UX Professionals I had a pleasure working with a team of talented in-house developers to create Drupal modular content-driven sites for the New York Stock Exchange. I've designed gave Art Direction and collaborated with others to deliver newly redesigned sites for the NYSE. I included some examples showing NYSE with older branding, and some pages showing in-transition designs as work in progress as we waited for the new logo. I've also designed microsites for the mobiles, iPhone and iPad. I also included some of the info-graphics I've created for the NYSE.
Agency: NYSE Euronext
Here are some examples of the banner advertising I did for the At&t.
One of the most noticeable ads was "International roaming" campaign. An amazing artist Guido Daniele transformed human hands into amazing creatures.
Agency: Atmosphere BBDO
For Holiday Season in 2007 we created "Wow or Never" campaign for Target, including rich media ads that were on homepages of yahoo.com, aol.com, amazon.com and others.
Agency: Atmosphere BBDO
While freelancing at R/GA, I had a pleasure working on some exciting projects with talented creative people. For Rugby World Cup in New Zealand we pitched a numbers of ideas to MasterCard. Here are some of the screens.