Puma Soundtrip was featured on puma.com as well as many kiosks during FIFA World Cup Games in Germany in 2006. Being part of the team at Soundwalk I designed 12 maps of each city where matches were held.
Soundtrip is a travel concept developed by Soundwalk it featured world's most popular urban audio experiences, it delivered insider information that mixed edgy tidbits of local culture and vital information concerning directions, landmarks and getting to and from the matches.
Over 150,000 SOUNDTRIPs were downloaded and 200,000 CD’s were distributed through local retail channels in Germany during the World Cup.
Agency: Soundwalk, Puma