GSK has launched a brand new product in oral care department to cure bleeding gums, called parodontax. I started from the ground-up designing the site promoting the new toothpaste for the US market. The site was designed as mobile-first with modern behaviors set in mind. Based on the bootstrap breaking points the rest of the platforms set in place. The desktop view port was designed at 1200px width. Besides the launch of the website, I had to do HTML5 banners, social media channels promotions as well as Mast head promo for YouTube. The actual site could be viewed here: www.parodontax.com